This digital zine series explores how a single disposable vape device becomes meaningful through production, marketing, law, identity, and neurochemistry.
A Critical Investigation Through the Circuit of Culture
This is not a typical health campaign. This is a confession.
In five issues, I an Elfbar BC10000 Watermelon Ice disposable vape, will tell you exactly how I was designed, marketed, regulated, and consumed. How I became part of your identity. And why you can't quit me.
This project combines peer-reviewed research, industry analysis, government documents, and neuroscience to reveal the systems that created the global youth vaping epidemic.
You thought you chose me at the vape shop? I made you choose me long before that.
Now let me show you how.
Project by: ASTHA DHAMI, MI UXD UNIVERSITY OF TORONTO
Date: 11th Dec 2025
